Digital technologies are a driving force behind the transformation of our businesses, economy, and society. They enable new ways of creating value, enhancing efficiency, and improving customer experience. They also challenge existing business models, organizational structures, and regulatory frameworks. As the development and diffusion of digital technologies is rapid, it is essential for managers and entrepreneurs to understand the current and future trends and their implications. To thrive in the digital era, they need to embrace innovation, adopt a learning mindset, and leverage the opportunities offered by digital technologies while mitigating their risks and side effects. Furthermore, they need to anticipate the potential impact of future technologies and prepare themselves for the changes they will bring to their industries, markets, and customers.The module covers the basic and future-oriented concepts of digitalization in industry, economy, and society. The potentials and limits as well as the induced challenges of digital trends are discussed using scientific and practical analytical frameworks, methods, and examples. The goal is for students to learn these concepts, frameworks, and methods and to practice their application to cases.
- Understand current trends and anticipated future use of digital technologies in businesses from different sectors of the economy
- Know technological basics of select digital technologies
- Analyze the potential and challenges of future technologies for companies in different sectors of the economy
- Anticipate and critically assess the business, social, and ethical impacts of future technologies
This course is part of the prestigious part-time Goethe MBA, conducted in English on Fridays and Saturdays on Campus Westend. It offers a valuable opportunity to network and gain expertise without committing to a full degree program. As the number of seats is limited, we recommend to register early. If you're a GBS or Goethe University alumni, explore our attractive alumni discount options.
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Participants have the choice of completing the course with a qualified certificate or attending as a guest auditor. As an auditor, you are not required to complete assignments, take exams or earn academic credits.
| ECTS | Certificate | |
|---|---|---|
| Guest auditor | - | Certificate of Participation |
| Full participant | 5 CP | Qualified Certificate |
This course can also be upgraded to a Certificate of Advanced Studies (CAS) in Digital Transformation Management in combination with other courses from our Goethe MBA Digital Transformation | Data Science | Sustainability program.
Prof. Dr. Henner Gimpel
Prof. Dr. Henner Gimpel holds the Chair of Digital Management, is Vice Dean for Research and Knowledge Transfer at the Faculty of Business, Economics and Social Sciences at the University of Hohenheim and Head of the Digital Business Management course. He holds a leading position at the Information Systems Division of Fraunhofer FIT, is deputy scientific director at the University of Augsburg and academic director of the Digital Leadership Academy.
| Date | Session |
|---|---|
| Dates Coming Soon |